At Wheatley Insights, I work with business owners who are capable, committed, and tired of carrying everything alone. While no two businesses are exactly alike, the challenges people face tend to fall into two clear stages — and the support they need looks different at each one.

This page is here to help you find the path that fits where you are right now.

Simple Sellers and Soloprenuers

For individuals selling on their own — without a formal team or complicated setup

You’ve created something people want, and you’re selling it through word of mouth, social media, or personal connections. The business works — but the backend feels scattered. Customer details, follow-ups, and ideas live across DMs, notes, spreadsheets, and memory.

I support simple sellers who want to feel more organized and confident without turning their business into something overwhelming. The focus is on gentle structure, simple systems, and clarity that fits how you already sell — not pressure to grow faster or “do more.”

If you want your business to feel lighter, easier to manage, and less mentally exhausting, this path is likely for you.

Small Team Owners

For service-based business owners leading a small team

You’ve grown beyond doing everything yourself — but somehow, everything still seems to come back to you. Team members need answers, processes vary, and information lives in too many places. You know structure matters, but finding the time and headspace to build it feels impossible.

I work with small team owners who want clearer systems, documented processes, and more consistent operations — so the business doesn’t rely on them for every detail. This path focuses on creating stability, supporting your team, and building systems that allow you to lead with more confidence and less friction.

If you’re ready for your business to feel steadier and easier to run, this is likely the right fit.