Who do you think you're talking to?
If you’re trying to speak to everyone, you’re likely reaching no one. In this post, I share why defining your target audience is essential and how Wheatley Insights helps businesses connect with the right people in the right way.
Mattie McCoart
9/3/2025
One of the simplest—but most overlooked—questions in business is: who exactly are you talking to?
It’s tempting to think “everyone” could benefit from your product or service. But when you try to speak to everyone, your message gets fuzzy. The result? Potential clients scroll right past, never realizing how much you could help them.
That’s why defining your target audience is essential. A clear audience profile allows you to:
Craft messaging that actually resonates.
Choose the right platforms instead of spreading yourself thin.
Build stronger relationships with the people who are most likely to become loyal clients.
Think about it this way: if you were hosting a dinner, you’d plan the meal around your guests. In business, it works the same way—knowing who’s “at the table” shapes everything from your marketing strategy to your customer experience.
At Wheatley Insights, I help small to midsize businesses move from generic outreach to intentional communication. Together, we’ll uncover who your ideal clients really are, what they value, and how to connect with them in a way that feels authentic. With clarity comes confidence—and with confidence comes growth.
Because once you know exactly who you’re talking to, you can finally say the right things to the right people—and watch your business thrive.