Search Engine Optimization Explained
Let's talk about what SEO is, is not and how it can improve your business.
Mattie McCoart
10/1/20251 min read
SEO Explained.
Understanding SEO: What It Is, What It Isn’t, and How It Helps Your Business
What SEO Is
Search Engine Optimization (SEO) is the process of making your website easier for search engines like Google to find, understand, and recommend to potential customers. When done well, SEO helps your business:
Show up higher in search results when people in your area look for services like yours.
Drive more of the right people (ready-to-buy customers) to your website.
Build trust through visibility, reviews, and consistent online presence.
What SEO Is Not
Instant results: SEO is a long-term strategy, not a quick fix. It typically takes several months to see measurable movement.
A one-time project: Because search engines and competitors are always changing, SEO requires ongoing attention and adjustments.
Paid ads: Unlike advertising, SEO doesn’t “turn off” when the budget stops. It’s about building lasting visibility.
How SEO Works
Think of Google as a giant library. SEO makes sure your “book” (your website) is clearly labeled, organized, and easy to find when someone searches. Here’s how:
Technical Health – Making sure your site loads quickly, works on mobile, and is easy to navigate.
Content & Keywords – Using the right words on your pages so Google knows what services you offer and where.
Local Presence – Optimizing your Google Business Profile, reviews, and maps visibility.
Links & Authority – Building credibility online so Google trusts your site more than competitors.
What Ongoing SEO Support From Wheatley Insights Looks Like
As your partner, my role is to:
Track and report progress on rankings, traffic, and leads.
Update your site content so it continues to match what customers are searching.
Keep your Google Business Profile active with updates, photos, and reviews.
Monitor competitors and adjust strategies so you stay ahead.
Provide ongoing recommendations to improve your site and customer experience.
Bottom line: SEO helps you show up where your customers are already searching. It’s not magic—it’s consistent, strategic work that builds long-term growth and visibility for your business.