Client Overview
New Liberty Rental Co. (NLRC) provides tables, chairs, and event rentals for gatherings across Owen, Gallatin, Grant, and Carroll counties in Kentucky. As a family-owned business, they pride themselves on offering dependable service and fostering a sense of fellowship at every event they support.
The Challenge
As a new business, NLRC struggled with:
A nonexistent brand identity (no logo, inconsistent colors, no unified voice)
Limited visibility online and within their regional market
Undefined messaging to reflect their values of community, reliability, and warmth
The owners knew they needed a more polished, professional presence to reach new customers and position themselves as the go-to choice for events and gatherings in their region.
The Solution
Wheatley Insights delivered a complete branding package, including:
Brand Discovery Session: Defined their mission, values, and core messaging, centering on their focus on fellowship and reliability.
Visual Identity Creation: Designed a professional logo, color palette, and typography to reflect their warmth and family-oriented service.
Brand Guide: Created a clear, easy-to-follow brand guide to ensure consistency across print, digital, and in-person touchpoints.
Messaging Framework: Developed taglines and key messaging (“Gather with confidence,” “Where events and fellowship meet”).
The Results
Cohesive Brand Identity: A polished look and feel that resonates with their audience.
Improved Market Perception: Positioned as a professional, reliable partner for weddings, parties, and community events.
Stronger Client Engagement: Clarity in messaging led to an increase in inquiries and referrals.
Confidence in Marketing: Equipped the owners with the tools to confidently present their business to clients and partners.
We just started our rental business this year, so we knew nothing about branding, marketing, or CRM. Mattie came in with professional experience and organized project management to give us a better start. Our business went from a messy startup to a polished operation. She helped us with a new Logo & Style Guide that we could use in all of our marketing materials, developed a CRM system that worked for our business, educated us on programs that were in our budget, and gave solid advice on operations. With the help of Wheatley Insights, we started to really gain customers and make profits. Mattie's expertise has been an invaluable asset to our business!
Logan and Megan
★★★★★
New Liberty Rental Co.'s original brand elements were scattered, without a unified voice and not unique. Now, their brand's representation from color palette to logo variations and messaging all tells one story.
